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The Events Calendar logo
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The Events Calendar Sender Integration with Bit Flows

Build a practical The Events Calendar and Sender integration with Bit Flows, no code required. When an event occurs in The Events Calendar, automatically send its details to Sender to start timely, relevant marketing follow-ups.

The Events Calendar + Sender Integration: Supported Triggers and Actions events

Use any supported The Events Calendar event trigger to launch a The Events Calendar and Sender integration in Bit Flows. Map event data to available Sender marketing actions, then let each new registration, booking, or status change move automatically between them.

The Events Calendar Event Manager Sender Marketing Automation

When This Happen

User attended an event User attended an event Create an assignment in The Events Calendar account.
Attendee registered for an event Attendee registered for an event Create an assignment in The Events Calendar account.
New attendee registered New attendee registered Create an assignment in The Events Calendar account.
Attendee registered via WooCommerce Attendee registered via WooCommerce Create an assignment in The Events Calendar account.

Do this

Create or Update Subscriber Create or Update Subscriber Create an assignment in Sender account.
Update Subscriber Update Subscriber Create an assignment in Sender account.
Get Subscriber Get Subscriber Create an assignment in Sender account.
Get All Subscribers Get All Subscribers Create an assignment in Sender account.
Delete Subscriber Delete Subscriber Create an assignment in Sender account.

Only 2 Platform Integrations? No,

Connect The Events Calendar & Sender with 318+ Platforms using Bit Flows

Workflow showing The Events Calendar and Sender connected with more platforms

Real Use Case

Turn event registrations into timely follow-ups

When someone registers for an event through The Events Calendar, the organizer wants the right follow-up to begin without copying attendee details by hand. Bit Flows captures the new Event Manager event in WordPress, including the attendee’s name, email, ticket type, event date, and consent choice.

The workflow maps those details to Sender, where a Marketing Automation action adds or updates the contact and starts the appropriate campaign. Conditions can send first-time attendees one message and returning attendees another, while incomplete or non-consenting records are skipped. The team gets faster follow-up, cleaner data, and more time to focus on the event.

How to Integrate The Events Calendar with Sender Using Bit Flows

  1. Create a New Workflow in Bit Flows

    Go to:

    Bit Flows → Create Workflow → Add Trigger

    Select:

    Trigger App
    The Events Calendar
    Trigger Event
    User attended an event

    Description:

    This trigger starts the workflow whenever the User attended an event event occurs in The Events Calendar.

  2. Connect Your The Events Calendar

    Select the The Events Calendar source you want to automate and complete the connection settings required for the chosen trigger event.

    Configure:

    • The available source or event settings
    • The incoming data provided by the trigger
    • Any required connection information

    The available options and data depend on the selected platform and trigger event.

  3. Add Sender as an Action

    Click:

    Add Action → Sender

    Select an Action Event:

    • Create or Update Subscriber When “User attended an event” occurs in The Events Calendar, use the submitted data to run “Create or Update Subscriber” in Sender.
    • Update Subscriber When “User attended an event” occurs in The Events Calendar, use the submitted data to run “Update Subscriber” in Sender.
    • Get Subscriber When “User attended an event” occurs in The Events Calendar, use the submitted data to run “Get Subscriber” in Sender.

    Description:

    This action sends data from The Events Calendar to Sender and performs the selected supported operation automatically.

  4. Map The Events Calendar Data with Sender Inputs

    Map the available data from The Events Calendar to the compatible inputs provided by the selected Sender action.

    The exact values and inputs depend on the selected trigger and action events, so only map data exposed by those events.

  5. Test and Activate Workflow

    Run the User attended an event trigger and verify the selected Sender actions:

    • Confirm that Create or Update Subscriber completes successfully and processes the mapped data in Sender.
    • Confirm that Update Subscriber completes successfully and processes the mapped data in Sender.
    • Confirm that Get Subscriber completes successfully and processes the mapped data in Sender.

    Then activate your workflow.

Why use Bit Flows to integrate The Events Calendar & Sender

  • Connect The Events Calendar and Sender without task limits. Bit Flows lets you automate form submissions and Sender actions without worrying about task-based usage limits as your automation grows.
  • Use powerful tools between The Events Calendar and Sender. Add Router, Conditions, Repeater, Delay, Iterator, AI Agent, and other built-in tools to your workflow without purchasing separate extensions or add-ons.
  • Build The Events Calendar to Sender workflows visually. Map form data, add conditions, route submissions, and control what happens in Sender from one visual workflow builder.
  • Automate The Events Calendar and Sender with a Lifetime Deal. Bit Flows offers a one-time purchase option, giving you a long-term way to run your The Events Calendar and Sender automations without relying on another recurring automation subscription.
Bit Flows workflow for The Events Calendar and Sender

Do you need any help to integrate The Events Calendar with Sender

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About The Events Calendar

Event Manager

The Events Calendar. Power your events for free with The Events Calendar, or upgrade to Pro to unlock recurring events, views, premium support, and more.

The Events Calendar Integration Guide

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About Sender

Marketing Automation

Sender helps manage subscribers, groups, campaigns, segments, automations, custom fields, and transactional emails.

Frequently Asked Questions

Everything you need to know about connecting The Events Calendar and Sender with Bit Flows.

Do I need coding skills to connect The Events Calendar with Sender?

No. Bit Flows provides a visual workflow builder in WordPress, so you can choose a The Events Calendar trigger, configure a Sender action, and map data without writing code.

Which The Events Calendar events and Sender actions can I use?

Bit Flows displays the triggers and actions supported by each connection. For this Event Manager to Marketing Automation workflow, options may include registration, cancellation, or event updates in The Events Calendar, followed by contact, campaign, list, or tagging actions in Sender.

Can I map attendee fields from The Events Calendar to Sender?

Yes. Bit Flows lets you map available standard and custom fields, including names, email addresses, event details, ticket information, status values, and consent data, to matching fields in Sender.

Does Bit Flows transfer data from The Events Calendar to Sender in real time?

Bit Flows runs the workflow when it receives the selected The Events Calendar trigger, so data is typically sent to Sender immediately. Actual processing time can depend on your WordPress environment and connection settings.

Can I add conditions before sending data to Sender?

Yes. You can route or stop a workflow based on values from The Events Calendar, such as event type, ticket level, registration status, location, or consent choice. This helps each attendee receive the correct Sender action.

How are future The Events Calendar or Sender changes handled?

Bit Flows updates its integration support as connections and available features change. After installing a Bit Flows update, review and test important workflows to confirm that your The Events Calendar triggers, field mappings, conditions, and Sender actions still work as expected.

Need Help Setting This Up?

Do you still have unanswered questions? Feel free to reach out to our support team for assistance!

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