MailBluster Integrations as Action – Manage Leads, Products & Orders Automatically

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MailBluster Integrations: Use MailBluster Integrations as Action in Bit Flow to automate your email marketing and e‑commerce tracking directly from your workflows. When triggered by forms, CRMs, e‑commerce platforms, or any connected app, Bit Flow can create leads, manage products, track orders, and sync marketing data in MailBluster—automatically and instantly.

In this guide, you’ll learn how to integrate Bit Form with MailBluster, where Bit Form serves as the trigger and MailBluster is the action. Once the integration is complete, a new subscriber will be automatically added to your MailBluster account every time someone submits your form.

This beginner-friendly, step-by-step tutorial is designed to help you quickly set up your first automation—making it easier to grow your email list, nurture leads, and manage contacts directly from your WordPress forms.

Authorization of MailBluster Integrations as Action

To set MailBluster as an action in Bit Flows, first open your Bit Flows Dashboard, then either create a new flow or open an existing one. In the Flow Builder, click the plus (+) icon to add an action. From the list of available apps, search for and select MailBluster.

After selecting your preferred action, the next step is to choose an event. For example, in this case, we’ve selected the “Add Leads” event.

  • Add Leads


After selecting the action event, a new popup will appear. Here, you need to connect your MailBluster account. If you’ve already connected MailBluster before and want to use the same account, simply select it from the “Select Connection” dropdown. If not, click on “Add Connection” to create a new one.

note-icon-bit-apps  Note

If you’ve already created a connection earlier and want to use it with the same account, simply select it from the “Select Connection” dropdown. This saves time and avoids creating duplicate connections.

When you click the Add Connection button, you’ll be prompted to enter a name for your connection and supply your API Key as the value.

To set up MailBluster integrations with Bit Flows, you’ll need MailBluster API Token. Follow these steps to get it.

  • Go to your MailBluster account dashboard.
  • Go to your “Your Brand” . click here
  • Go to “Setting”> API and then click Create API Key
  • Copy the ”Secret Key“.
  • Paste it into theValue Key field in Bit Flows to complete the connection.

Once you have successfully entered your MailBluster API Token, click “Connect” button to proceed.

Field Mapping: Here, you’ll see a “Map Fields” section where you need to map your form fields to the matching fields in MailBluster. The “Email” field is required by MailBluster, so make sure to map your form’s Email field to it. You can also click the “Add Contact Field” button to map additional fields. Additionally, you can enhance your request logic using FlowMathString, and System functions.

👉 Learn more about Field Mapping

You can select subscription status, override existing and others settings from bellow dropdown menu

Once you’ve finished these settings, you can either click the “Test Run” button to check if the integration is working correctly or simply close the popup to complete the setup.

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When you click the Test Run button, the output will be displayed just above it. However, please note that Test Run results are not recorded in the logs.

You also have the option to test the full flow. You can either click “Listen Response” and then run the trigger event (e.g., submit the form), or use existing data to test the integration and make sure everything works correctly.

After completing all the steps, click the “Logs” icon at the top-right corner of the Flow Builder to view your integration logs. Logs help you verify if the trigger and action worked correctly and make it easier to spot and fix any issues.

That’s it! You’ve successfully set up an automation in Bit Flows to connect Bit Form with MailBluster. Now, whenever someone submits your form, a new leads will be automatically added to your MailBluster account.

This integration helps you grow your email list, automate lead nurturing, and streamline your marketing efforts—all with minimal effort. For more help or to explore additional integrations, be sure to check out our comprehensive User Guide.

Check out our easy-to-follow tutorials!

  • How to Integrate MailBluster with Bit Flows
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