A customer adds products to the cart, proceeds to checkout, and then disappears. This happens more often than you might think: in 2026, the ecommerce cart abandonment rate reached 70.22%, showing that there is a significant group of potential customers that stores can still recover.
Another scenario involves a customer who completes a purchase but receives no updates in the channel they actually check. They start wondering whether everything went through correctly. Because the conversion has already happened, the issue here is the customer relationship. The goal is to reduce the anxiety of waiting and build confidence for a future purchase.
These are two different problems – a nearly lost sale and an uncertain customer – but they share the same solution: the right message at the right time and, most importantly, in the right channel. In Brazil, that channel is WhatsApp. As a business grows, however, sending these messages manually becomes impractical. No team can send individual messages for every abandoned cart or paid order.
This guide covers seven of the best WhatsApp automation tools for ecommerce that can send abandoned-cart recovery messages and order updates through the app, rather than focusing only on generic customer-service chatbots. You will see why these workflows are worth automating, compare the seven options in a table, and learn how to choose the right tool for your store’s situation.
In Short
There is no single correct answer when choosing the best WhatsApp automation tool for ecommerce. The right option depends on the size of your operation, your team’s structure, and how you plan to use WhatsApp.
The reason is simple: WhatsApp is where messages are actually seen. According to WhatsApp Business, messages on the channel achieve open rates of up to 98%, compared with 20% for email. In practice, an abandoned-cart reminder reaches more customers who have already shown purchase intent. An order confirmation or shipping update also reaches the person waiting for it, reducing ‘Where is my order?’ support requests.
There is one condition for this to work: the automation must use the proper channel. Unofficial bulk-messaging tools, which connect to WhatsApp through unauthorized methods or collect contacts without consent, can cause Meta to ban the number. Losing that number means losing contact with the entire customer base at once.
To avoid this risk, every tool in this guide works through the official WhatsApp Business API, sends messages only to contacts who have opted in, and uses approved templates for the first proactive message.
Before examining each tool in detail, review the following table. It summarizes how the seven options compare across the criteria that matter most when making a choice.
| Tool | Best for | Triggered by order/cart event? | Official API? | Starting price | Store integration |
|---|---|---|---|---|---|
| SendPulse | Businesses that need a complete chatbot integrated with other marketing automation services | Yes | Yes | R$76 per month with annual billing | Websites built with SendPulse or third-party sites via Pixel or webhook/API |
| Bit Flows | WooCommerce stores that want self-hosted, multi-step WhatsApp automation inside WordPress | Yes | Yes | Free plan; paid plans from US$59 per year | Native WooCommerce triggers and WhatsApp actions; other stores via webhooks or APIs |
| Zenvia | Businesses with high message volumes that need robust messaging infrastructure | Yes | Yes | R$100 for the channel package plus a R$649 channel activation fee in the first month | Ecommerce connection through an API or ready-to-use connectors |
| Blip | Large retailers with complex operations | Yes | Yes | R$7,292 per month | VTEX through an official extension, with many other platforms available through integration providers or an API |
| Kommo | Businesses that want to recover carts and sell through WhatsApp with support from a CRM and sales team | Yes | Yes | R$58 per user per month with biennial billing | Native integrations with platforms such as Nuvemshop, WooCommerce, and Shopify, plus many other services through APIs or integration platforms |
| Twilio | Businesses with development teams that want to build custom automations | Yes | Yes | US$0.005 (about R$0.026) per WhatsApp message sent or received, plus Meta conversation fees that vary by message category and country | Via API (custom-built integration) |
| Wati | Businesses with high ticket volumes that need communication at scale | Yes | Yes | R$299 per month with annual billing | Shopify and WooCommerce integrations, plus other platforms through Zapier and Make |
We evaluated each tool based on the type of store it serves, how it triggers messages, its ecommerce integrations, support for the official WhatsApp API, and price. The plans were checked on each provider’s official website in August and September 2026 and may change after publication.
SendPulse offers a WhatsApp chatbot builder for ecommerce that uses Meta’s official API and can send abandoned-cart messages and order follow-ups through Automation 360. The platform includes an intuitive drag-and-drop editor that does not require programming knowledge.
You can build workflows from scratch or start with ready-made templates. To make setup even easier, the platform includes AI that can generate workflows from simple written prompts.
Pros
Cons
Pricing: The platform offers a limited free trial so new users can test the tool. The entry-level plan starts at R$76 per month with annual billing.
Bit Flows is a self-hosted WordPress automation plugin with native WooCommerce triggers and WhatsApp actions. Stores can use order, customer, product, and cart events to start workflows for order confirmations, shipping updates, follow-ups, and cart-recovery sequences.
Its visual builder supports WhatsApp template, text, and media messages alongside delays, conditions, routers, webhooks, APIs, and field mapping. For abandoned-cart recovery, the workflow still needs an identifiable customer, an available phone number, and valid WhatsApp opt-in.
Pricing: Bit Flows has a generous free version. Paid plans start at US$59 per year for one website, with a US$159 lifetime option.
Zenvia is another strong WhatsApp automation tool for ecommerce, particularly for messaging at scale. Businesses can use it to send marketing, utility, and authentication messages through the app, with templates for all three categories.
Send practical, relevant, and personalized messages based on customer actions, including order confirmations, delivery status updates, and products left in abandoned carts.
Pros
Cons
Pricing: Zenvia lets you test WhatsApp for free in a simulated sandbox environment before subscribing. The Starter plan has no monthly fee, but live WhatsApp use requires a channel package starting at R$100 per month and a R$649 activation fee in the first month.
Blip is a Brazilian conversational intelligence platform that helps businesses increase sales and strengthen customer relationships through WhatsApp. It can automate several stages of the buying journey, including abandoned-cart reminders and order-status updates.
The platform is also suited to businesses that need to automate answers to questions and requests while allowing conversations to be transferred to a human agent when necessary. Blip keeps a history of customer interactions, making it easier to review conversations and identify useful business insights.
Pros
Cons
Pricing: Blip offers two plans: Super, starting at R$7,292 per month, and Enterprise, with custom pricing for high-volume operations.
Kommo is an AI-powered CRM platform that automates conversations and sales across channels such as WhatsApp. It lets businesses build AI chatbots for the app, automate conversations and follow-ups, send bulk messages, and qualify leads.
By connecting an online store to the platform, businesses can reduce cart abandonment and send order-status updates to customers who have completed a purchase.
Pros
Cons
Pricing: The platform offers a limited free trial. After the trial, paid plans start at R$58 per user per month with biennial billing.
Twilio is a communications platform for the AI era that allows human and AI agents to work together across multiple channels. It provides stability, strong performance, security, and robust infrastructure.
Businesses can build WhatsApp experiences for almost any customer-journey use case, including support, notifications, verification, personalized promotions, and more. This includes abandoned-cart messages and order follow-ups.
Pros
Cons
Pricing: Twilio uses pay-as-you-go pricing with no fixed monthly fee. WhatsApp messages sent or received start at US$0.005 (about R$0.026) each. Meta conversation fees are added and vary by message category (marketing, utility, or authentication) and country. The final cost therefore depends on message volume and type rather than a fixed monthly charge.
Wati is a WhatsApp customer-service and marketing platform built on the official WhatsApp Business API. It is primarily intended for businesses that want to communicate with customers at scale and is a practical option for ecommerce stores seeking to improve customer relationships and sales.
In addition to abandoned-cart and order-message automation, the platform provides a shared team inbox, bulk campaigns, no-code chatbots, and integrations with CRMs and ecommerce platforms, all in one dashboard.
Pros
Cons
Pricing: Wati offers a limited free trial. After the trial, paid plans start at R$299 per month with annual billing.
The best WhatsApp automation tool for ecommerce depends on the size of your operation, your team’s structure, and how you plan to use the channel. Before making a decision, identify which of the following situations best matches your business:
There is no single correct answer. The right choice is the one that fits your current stage, budget, and approach to customer relationships on WhatsApp. We recommend shortlisting two or three options and testing them to see which works best in your day-to-day operation.
WhatsApp has a high open rate – up to 98%, compared with 20% for email. Cart reminders reach people who have already shown purchase intent, while order confirmations can reduce ‘Where is my order?’ support requests.
Yes, when it is done through the proper channel. Unofficial bulk-messaging tools can cause the number to be banned. The best approach is to use the official WhatsApp Business API with customer opt-in and approved templates.
There is no single answer. It depends on the size of the operation, the team’s structure, and how the channel is used. Test two or three options before making a decision.
In most cases, no. Tools such as SendPulse and Bit Flows provide visual drag-and-drop editors that do not require programming knowledge. Twilio, however, generally requires a development team to build custom automations.
The two main use cases are abandoned-cart recovery and order updates, such as purchase confirmations and delivery-status notifications, sent at the right time. Many tools can also automate support, answers to common questions, relevant content delivery, and other tasks.
For businesses that want to go beyond abandoned-cart and order-status messages, SendPulse offers a WhatsApp chatbot built on Meta’s official API. For WooCommerce stores that prefer self-hosted, multi-step workflows inside WordPress, Bit Flows is a strong fit, although it does not replace a shared customer-service inbox.
Blip is designed for large retailers with complex operations. For businesses with high messaging volumes, Zenvia offers robust messaging infrastructure built for that scale.
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